Halloween is just around the corner!
Halloween never used to be celebrated widely in Japan, but during this past decade, it has gradually become an established event. It is quite different to how Halloween is celebrated in western countries where children are the ones who enjoy it the most. In Japan, it is more of an “adult” celebration. Japan has always had a fever for “cosplay,” costume play, so there was always a foundation for Halloween celebration in Japan. Halloween in Japan has developed as one giant “cosplay” party, where adults enjoy it more than the children.
Another reason Halloween caught on so much is the opportunity seen by snack manufacturers. They have definitely played a big role in making Halloween an event for the wider, more general public, and you will start to see Halloween labels on various snacks once October hits in supermarkets.
As a culture, Japan loves to celebrate the seasons, and Halloween has been embraced as one of the seasonal celebrations in Japan.
Walking in Omotesando just yesterday, I found a cute little jack-o-lantern on the display of a very traditional Wagashi store, and couldn’t resist buying!!
At Torindo, a traditional Japanese confectionary maker in Omotesando, they have blended tradition with this new seasonal celebration in one cute little confectionary, and it is perfect!
The Japanese have always used seasonal vegetables and fruits in their cuisine, and the jyo-namagashi (high-grade, moist confectionary) that is used for tea ceremonies are often designed in detail using seasonal and natural motifs such as leaves and flowers to reflect the four seasons in Japan.
Torindo had originally been making confectionary with a pumpkin motif, but with the Halloween hype in recent years, they have played around with it, making a jack-o-lantern confectionary. It really represents how Torindo has tired to incorporate new trends into their traditional confectionary making, and that is one of the reasons why they are popular among Tokyo locals. Torindo specializes in confectionaries made from vegetables, and this too is made from real pumpkin.
These little jack-o-lanterns will be a big hit at your Halloween party for sure! After all, Halloween is about the sugar rush!